Best Western Premier Batumi

A Tower That Watches Over the Boulevard

Approaching New Boulevard from the Black Sea side, Best Western Premier is hard to miss: it is one of the tallest buildings on the strip, its glass face catching the light differently depending on the hour. The hotel was built to anchor this stretch of Batumi rather than simply occupy a plot on it, and the result is a property that reads more like a modern Georgian landmark than an international chain outpost. Inside, the design keeps the same instinct, with open lobby lines, warm materials, and a layout that keeps both the sea and the mountains in view from different corners of the building.

Why It Works

The case for this hotel starts with its rooms, which run noticeably larger than the Batumi standard. Configurations range from compact doubles to king rooms with private balconies, several of which open onto clear mountain views rather than a neighbour's wall. With just over one hundred rooms spread this way, the hotel avoids the two problems that sink most beachfront towers: rooms that feel identical regardless of price, and corridors that feel endless. What we found instead was a property with enough range to suit a weekend couple and a conference delegate without either one feeling shortchanged.

Why This Location

New Boulevard is Batumi's working entertainment district, built for an evening spent outdoors as much as a day at the beach, and the hotel sits inside that rhythm rather than beside it. The French musical fountains, the aquarium, and a run of restaurants and bars are all within an easy walk, and the Black Sea itself is close enough that a morning swim does not require a taxi. For visitors who want to be inside the action after dark but able to retreat to a quiet room by midnight, this stretch of the boulevard is close to the only answer in the city.

Fast Facts

• Price: €€€

• Vibe: Polished high-rise energy with a Georgian welcome

• Rooms: Just over one hundred, from compact doubles to king rooms with balconies

• Best For: Couples and business travellers who want the boulevard at their door

• Our Favorite Thing About the Hotel: The thirteenth-floor restaurant terrace with its open run of sky

• Dining: Restaurant Emerald on the thirteenth floor, plus a second-floor lounge bar

• Amenities: Two-floor spa, swimming pool, sauna, conference rooms for up to 150

• Attractions: Batumi Boulevard, the musical fountains, the aquarium, the Black Sea shoreline

Dinner With the Whole Boulevard Below It

Restaurant Emerald sits on the thirteenth floor, high enough that dinner comes with a view of the boulevard's lights stacking up against the dark of the sea beyond. It is the kind of vantage point many hotels promise and few actually deliver at a table rather than a rooftop bar. Downstairs, the second-floor lounge handles the quieter half of the day, pouring coffee by late morning and cocktails by early evening, a useful stop for guests who want a drink without committing to a full night out on the boulevard itself.

A Spa Spread Over Two Floors

Wellness here is not an afterthought squeezed into a basement corridor. The spa takes up two full floors, built around a pool and a sauna, with enough room that a treatment and a swim do not have to compete for the same hour. After a day spent on the boulevard or heading out toward the mountains, it is the kind of facility that makes staying in for the evening feel like the better plan rather than the fallback one.

Built for Meetings as Much as Holidays

The hotel's conference rooms hold up to 150 delegates, and the Event Hall Diamond gives the property a second identity as a business address, not just a beach one. It is a detail worth knowing for travellers combining a work trip with a few extra days at the coast: the same building that handles a corporate agenda by day can hand guests straight back to the boulevard once the schedule clears.