Crowne Plaza - Borjomi, an IHG Hotel

A Spa Town's First International Address

When Crowne Plaza Borjomi opened, it carried a distinction no other hotel in town could claim: the first internationally branded property in Borjomi, converted from an existing building in the heart of Georgia's best-known spa town. IHG signed the project as a franchise agreement with a local owner, positioning the hotel as the benchmark upscale address for a destination that had, until then, relied entirely on Soviet-era sanatoriums and small guesthouses. More than a decade on, that first-mover status still shapes the hotel's identity: it is run to international brand standards in a town built around taking the waters, and that combination is still rare enough in Borjomi to be worth noting on its own.

Why It Works

The hotel pairs IHG's standardised comforts with the town's own wellness tradition. Rooms are fitted out under the Crowne Plaza Sleep Advantage programme, which covers signature bedding, designated quiet zones, and aromatherapy rather than treating sleep as an afterthought. Beyond the room, the spa and wellness centre runs to an indoor pool open all year, a sauna, a solarium, and a programme of massage treatments, while an all-day restaurant, a fine dining room, and a cocktail lounge cover everything from a quick breakfast to a proper evening out. Six meeting rooms and a business centre mean the hotel never has to choose between a leisure crowd and a corporate one.

Why This Location

Borjomi has been Georgia's reference spa town since the nineteenth century, built around the artesian mineral springs that still draw visitors to its central park. The hotel sits on Baratashvili Street, close to the Borjomi Parki railway station and an easy walk from the springs themselves, which makes it a practical base for a stay organised around the water cure as much as for a conference that simply needs a serious meeting room.

Fast Facts

• Price: Premium

• Vibe: international upscale hotel built around a historic spa town

• Rooms: 101

• Best For: travellers combining a Borjomi spa stay with meetings or conferences

• Our Favorite Thing: the Sleep Advantage programme's dedicated quiet zones and aromatherapy

• Dining: all-day restaurant, fine dining restaurant, and a cocktail lounge

• Amenities: spa and wellness centre with indoor pool, sauna, and massage; six meeting rooms

• Attractions: Borjomi's mineral-spring park, within walking distance of Borjomi Parki railway station

A Wellness Programme Built Into the Stay

What distinguishes the spa offer here from a generic hotel gym-and-sauna combination is how directly it answers to the town around it. Borjomi's whole identity rests on its water, and the hotel's indoor pool, sauna, solarium, and massage treatments read less like add-ons and more like a continuation of what guests came to the town to do in the first place. Keeping the pool open all year matters in a destination where winters are genuinely cold, and it is one of the details that separates a hotel built for the location from one that could be dropped into any city.

Built for Business as Much as Leisure

From the outset, the hotel was conceived with corporate travellers in mind, and the six meeting rooms and business centre still carry that intent. A 24-hour front desk, concierge service, and express check-in keep the logistics simple for anyone arriving for a conference rather than a cure, and the same fine dining room and cocktail lounge that suit a leisure evening work just as well for a working dinner. It is this dual purpose, spa town on one side and conference hotel on the other, that keeps Crowne Plaza Borjomi relevant to more than one kind of traveller, long after its opening-year novelty as the town's first international hotel has worn off.